Basketball tournament lands title sponsor
An annual Dayton-area high school basketball event that attracts top teams and college prospects from around the country has landed a title sponsor.
Flyin’ to the Hoop, which is managed by Miamisburg-based Sports Image, announced it has signed a multi-year deal with Good Samaritan Hospital. The event, which takes place over Martin Luther King Jr. weekend each January, will know be known as the Good Samaritan Flyin’ to the Hoop Invitational.
Terms of the deal were not disclosed.
“Having Good Samaritan Hospital in a long-term partnership with us will just add to the credibility of the event and allow us to maintain our status of one of the top-ranked high school basketball invitational’s in the nation,” said Eric Horstman, president of Sports Image, in a statement.
Since 2003, the event has featured more than 200 players that have gone on to play Division I college basketball—including 15 McDonalds All Americans and a dozen NBA players. Teams from more than 20 states have been represented at the event, founded by Horstman.
“As a committed member of the Dayton community and as a health care leader, we believe it’s important to support the development of healthy lifestyles among young people in the Miami Valley region,” said Mark Shaker, president and chief executive officer of Good Samaritan Hospital.
The hospital is part of Premier Health Partners.
The 2011 schedule for Good Samaritan Flyin’ to the Hoop Invitational, which will mark its 9th year, will be announced within the next few weeks, Horstman said. The event pumps about $1.4 million annually into the local economy.
Sports Image, a sports marketing company, recently signed a deal with its seventh franchisee in the last year and looks to double its franchise tally by the end of the year.
The new logo was created by Alley Cat Design Inc. of Centerville, which recently merged with PB&J Embroidery.