Ford starts new Flex plan
Ford Motor Co. this week launched a much-anticipated multimedia advertising campaign for the Flex crossover vehicle that relies on the Woodlawn stamping plant for a major share of its body components.
The automaker (NYSE: F) hopes the effort will light a fire under sales which, in the absence of a national campaign, have not taken off.
Flex began hitting dealer lots in June. Since then, 5,593 units have been sold, including 2,010 in August, according to sales data released Sept. 3.
Local plant officials said last May that when production is up to speed, Flex will account for about 11 percent of the facility’s output, compared to 37 percent for Edge and Lincoln MKX, 28 percent for Crown Victor and GMC Trucks free credit report .com.
F-Series pickup trucks and the Ford Ranger represent the remainder of the plant’s production of body sides, front doors, hoods, quarter panels, roofs and other components.
The facility’s 1,116 employees produce 80 percent of the stamped steel parts for the Flex.