Location-based game startup Booyah gets $20M from Accel
Booyah Inc. said on Monday that it has raised a $20 million round of funding led by Accel Partners.
The Palo Alto-based company has a popular app for Apple Inc.'s iPhone called MyTown, a game in which users "check in" at physical locations to move ahead. It has an estimated 2 million users and is reportedly growing at a rate of 100,000 users a week.
Cofounder and CEO Keith Lee said the company plans to use the money to expand its work force and invest in to-be-announced new projects.
In addition to Palo Alto-based Accel, existing investors Kleiner Perkins Caufield & Byers of Menlo Park and DAG Ventures of Palo Alto also participated in the round.
Accel partner Jim Breyer is joining Booyah's board. "Booyah is at the epicenter of the fastest growing markets today— mobile, social, and interactive gaming," he said.